Strategically agile to become green : Innovation as a competitive advantage to improve financial and corporate performance in China
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - Oct 2019 |
Conference
| Title | 2019 Annual Conference of JMS China Marketing Science & Doctoral Consortium, 2019 JMS |
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| Location | Sichuan University |
| Place | China |
| City | Chengdu |
| Period | 25 - 27 October 2019 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(f27d4de7-f7a1-4555-99dc-ec4109f522e4).html |
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Abstract
By conducting a national survey among Chinese manufacturing companies, we enrich the current literature on green innovation by (1) investigating the strategic antecedents of its adoption among firms in emerging economies; we (2) analyze the moderating role of the central government support and demand uncertainty on the adoption of green innovation practices, as a competitive advantage within the industry; and we (3) present empirical evidence, through a longitudinal study, of the evolution of the positive influence of green innovation practices on financial and corporate performance.
Research Area(s)
Bibliographic Note
Information for this record is supplemented by the author(s) concerned.
Citation Format(s)
Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China. / Ruiz Serrano, Andres; Wang, Qingtao; Li, Juan Julie.
2019. Paper presented at 2019 Annual Conference of JMS China Marketing Science & Doctoral Consortium, 2019 JMS, Chengdu, China.
2019. Paper presented at 2019 Annual Conference of JMS China Marketing Science & Doctoral Consortium, 2019 JMS, Chengdu, China.
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
