TY - JOUR
T1 - Strategic management of social responsibilities
T2 - a mixed methods study of US universities
AU - George, Bert
AU - Worth, Michael J.
AU - Pandey, Sheela
AU - Pandey, Sanjay K.
PY - 2024
Y1 - 2024
N2 - How are social responsibilities integrated in strategic management? This article describes a framework for strategic management of social responsibilities that was tested on 58 universities in the USA. The mixed methods research, using an integrated dual analytic approach, features integration of qualitative and quantitative approaches. Data were drawn from university websites as strategic management outputs are often communicated online to highlight a university’s unique selling proposition in a competitive market. Most universities are planning-focused, implying that social responsibilities are embedded in strategic plans but not in implementation activities (specifically, comprehensive fundraising campaigns). Recommendations for research and practice on strategic management of social responsibilities are discussed. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
AB - How are social responsibilities integrated in strategic management? This article describes a framework for strategic management of social responsibilities that was tested on 58 universities in the USA. The mixed methods research, using an integrated dual analytic approach, features integration of qualitative and quantitative approaches. Data were drawn from university websites as strategic management outputs are often communicated online to highlight a university’s unique selling proposition in a competitive market. Most universities are planning-focused, implying that social responsibilities are embedded in strategic plans but not in implementation activities (specifically, comprehensive fundraising campaigns). Recommendations for research and practice on strategic management of social responsibilities are discussed. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
KW - Corporate social responsibility
KW - higher education
KW - mixed methods
KW - social responsibilities
KW - strategic management
KW - strategic planning
KW - sustainability
KW - university social responsibility
UR - http://www.scopus.com/inward/record.url?scp=85152377276&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85152377276&origin=recordpage
U2 - 10.1080/09540962.2023.2197253
DO - 10.1080/09540962.2023.2197253
M3 - RGC 21 - Publication in refereed journal
SN - 0954-0962
VL - 44
SP - 15
EP - 25
JO - Public Money and Management
JF - Public Money and Management
IS - 1
ER -
