Strategic management of social responsibilities : a mixed methods study of US universities
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Journal / Publication | Public Money and Management |
| Online published | 11 Apr 2023 |
| Publication status | Online published - 11 Apr 2023 |
Link(s)
Abstract
How are social responsibilities integrated in strategic management? This article describes a framework for strategic management of social responsibilities that was tested on 58 universities in the USA. The mixed methods research, using an integrated dual analytic approach, features integration of qualitative and quantitative approaches. Data were drawn from university websites as strategic management outputs are often communicated online to highlight a university’s unique selling proposition in a competitive market. Most universities are planning-focused, implying that social responsibilities are embedded in strategic plans but not in implementation activities (specifically, comprehensive fundraising campaigns). Recommendations for research and practice on strategic management of social responsibilities are discussed. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
Research Area(s)
- Corporate social responsibility, higher education, mixed methods, social responsibilities, strategic management, strategic planning, sustainability, university social responsibility
Citation Format(s)
Strategic management of social responsibilities: a mixed methods study of US universities. / George, Bert; Worth, Michael J.; Pandey, Sheela et al.
In: Public Money and Management, 11.04.2023.
In: Public Money and Management, 11.04.2023.
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
