Strategic management of social responsibilities : a mixed methods study of US universities

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

2 Scopus Citations
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  • Bert George
  • Michael J. Worth
  • Sheela Pandey
  • Sanjay K. Pandey


Original languageEnglish
Journal / PublicationPublic Money and Management
Online published11 Apr 2023
Publication statusOnline published - 11 Apr 2023


How are social responsibilities integrated in strategic management? This article describes a framework for strategic management of social responsibilities that was tested on 58 universities in the USA. The mixed methods research, using an integrated dual analytic approach, features integration of qualitative and quantitative approaches. Data were drawn from university websites as strategic management outputs are often communicated online to highlight a university’s unique selling proposition in a competitive market. Most universities are planning-focused, implying that social responsibilities are embedded in strategic plans but not in implementation activities (specifically, comprehensive fundraising campaigns). Recommendations for research and practice on strategic management of social responsibilities are discussed. © 2023 Informa UK Limited, trading as Taylor & Francis Group.

Research Area(s)

  • Corporate social responsibility, higher education, mixed methods, social responsibilities, strategic management, strategic planning, sustainability, university social responsibility