Strategic implications of mobile technology : A case study using Value-Focused Thinking

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

118 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)269-290
Journal / PublicationJournal of Strategic Information Systems
Volume14
Issue number3
Online published24 Aug 2005
Publication statusPublished - Sep 2005
Externally publishedYes

Abstract

Mobile technology extends computing and the Internet into the wireless medium, and provides greater flexibility in communication, collaboration, and information sharing. In this research, we used the 'Value-Focused Thinking' approach to examine the strategic implications of mobile technology in a leading publishing company. The result is a means-ends objective network that depicts the fundamental objectives of using mobile technology and how the fundamental objectives can be achieved through means objectives. The research findings suggest three main strategic implications of mobile technology: (1) improve working process; (2) increase internal communication and knowledge sharing; and (3) enhance sales and marketing effectiveness. © 2005 Elsevier B.V. All rights reserved.

Research Area(s)

  • Mobile technology, Strategic impact, Value-Focused Thinking