Abstract
With a sample of new technology ventures in China, we investigated the contingent effect of strategic decision comprehensiveness on new product performance and product quality. The relationship between strategic decision comprehensiveness and new product performance was negatively moderated by technology uncertainty but positively moderated by demand uncertainty. The effect of decision comprehensiveness on new product quality was positively moderated by demand uncertainty but unaffected by technology uncertainty. The comprehensiveness-performance link emerges as more complex than previous research has shown.
© Academy of Management Journal
© Academy of Management Journal
| Original language | English |
|---|---|
| Pages (from-to) | 583-597 |
| Journal | Academy of Management Journal |
| Volume | 47 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Aug 2004 |
Bibliographical note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].Funding
The work described in this paper was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (project number CityU 1188/01/H).
RGC Funding Information
- RGC-funded
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