StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms

Ryan Yen; Li Feng; Brinda Mehra; Ching Christie Pang; Siying Hu; Zhicong Lu

doi:10.1145/3544548.3580912

StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms

Ryan Yen, Li Feng, Brinda Mehra, Ching Christie Pang, Siying Hu, Zhicong Lu^*

^*Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

17 Citations (Scopus)

Abstract

Live streaming platforms and existing viewer participation tools enable users to interact and engage with an online community, but the anonymity and scale of chat usually result in the spread of negative comments. However, only a few existing moderation tools investigate the influence of proactive moderation on viewers’ engagement and prosocial behavior. To address this, we developed StoryChat, a narrative-based viewer participation tool that utilizes a dynamic graphical plot to reflect chatroom negativity. We crafted the narrative through a viewer-centered (N=65) iterative design process and evaluated the tool with 48 experienced viewers in a deployment study. We discovered that StoryChat encouraged viewers to contribute prosocial comments, increased viewer engagement, and fostered viewers’ sense of community. Viewers reported a closer connection between streamers and other viewers because of the narrative design, suggesting that narrative-based viewer engagement tools have the potential to encourage community engagement and prosocial behaviors. © 2023 Copyright held by the owner/author(s). Publication rights licensed to ACM.

Original language	English
Title of host publication	CHI '23
Subtitle of host publication	Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
Place of Publication	New York, NY
Publisher	Association for Computing Machinery
ISBN (Print)	9781450394215
DOIs	https://doi.org/10.1145/3544548.3580912
Publication status	Published - 2023
Event	2023 CHI Conference on Human Factors in Computing Systems (CHI ’23): reCHInnecting - Hybrid, Hamburg, Germany Duration: 23 Apr 2023 → 28 Apr 2023 https://dl.acm.org/doi/proceedings/10.1145/3544548 https://chi2023.acm.org/

Conference

Conference	2023 CHI Conference on Human Factors in Computing Systems (CHI ’23)
Abbreviated title	CHI 2023
Country/Territory	Germany
City	Hamburg
Period	23/04/23 → 28/04/23
Internet address	https://dl.acm.org/doi/proceedings/10.1145/3544548 https://chi2023.acm.org/

Bibliographical note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Research Keywords

narrative
intervention
live streaming
community
user engagement
moderation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1145/3544548.3580912

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Cite this

@inproceedings{914d3beab47e4bc4aed36c577ea7170f,

title = "StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms",

abstract = "Live streaming platforms and existing viewer participation tools enable users to interact and engage with an online community, but the anonymity and scale of chat usually result in the spread of negative comments. However, only a few existing moderation tools investigate the influence of proactive moderation on viewers{\textquoteright} engagement and prosocial behavior. To address this, we developed StoryChat, a narrative-based viewer participation tool that utilizes a dynamic graphical plot to reflect chatroom negativity. We crafted the narrative through a viewer-centered (N=65) iterative design process and evaluated the tool with 48 experienced viewers in a deployment study. We discovered that StoryChat encouraged viewers to contribute prosocial comments, increased viewer engagement, and fostered viewers{\textquoteright} sense of community. Viewers reported a closer connection between streamers and other viewers because of the narrative design, suggesting that narrative-based viewer engagement tools have the potential to encourage community engagement and prosocial behaviors. {\textcopyright} 2023 Copyright held by the owner/author(s). Publication rights licensed to ACM.",

keywords = "narrative, intervention, live streaming, community, user engagement, moderation",

author = "Ryan Yen and Li Feng and Brinda Mehra and Pang, {Ching Christie} and Siying Hu and Zhicong Lu",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 2023 CHI Conference on Human Factors in Computing Systems (CHI {\textquoteright}23) : reCHInnecting, CHI 2023 ; Conference date: 23-04-2023 Through 28-04-2023",

year = "2023",

doi = "10.1145/3544548.3580912",

language = "English",

isbn = "9781450394215",

booktitle = "CHI '23",

publisher = "Association for Computing Machinery",

address = "United States",

url = "https://dl.acm.org/doi/proceedings/10.1145/3544548, https://chi2023.acm.org/",

}

Yen, R, Feng, L, Mehra, B, Pang, CC, Hu, S & Lu, Z 2023, StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms. in CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems., 795, Association for Computing Machinery, New York, NY, 2023 CHI Conference on Human Factors in Computing Systems (CHI ’23), Hamburg, Germany, 23/04/23. https://doi.org/10.1145/3544548.3580912

StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms. / Yen, Ryan; Feng, Li; Mehra, Brinda et al.
CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. New York, NY: Association for Computing Machinery, 2023. 795.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - StoryChat

T2 - 2023 CHI Conference on Human Factors in Computing Systems (CHI ’23)

AU - Yen, Ryan

AU - Feng, Li

AU - Mehra, Brinda

AU - Pang, Ching Christie

AU - Hu, Siying

AU - Lu, Zhicong

N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2023

Y1 - 2023

N2 - Live streaming platforms and existing viewer participation tools enable users to interact and engage with an online community, but the anonymity and scale of chat usually result in the spread of negative comments. However, only a few existing moderation tools investigate the influence of proactive moderation on viewers’ engagement and prosocial behavior. To address this, we developed StoryChat, a narrative-based viewer participation tool that utilizes a dynamic graphical plot to reflect chatroom negativity. We crafted the narrative through a viewer-centered (N=65) iterative design process and evaluated the tool with 48 experienced viewers in a deployment study. We discovered that StoryChat encouraged viewers to contribute prosocial comments, increased viewer engagement, and fostered viewers’ sense of community. Viewers reported a closer connection between streamers and other viewers because of the narrative design, suggesting that narrative-based viewer engagement tools have the potential to encourage community engagement and prosocial behaviors. © 2023 Copyright held by the owner/author(s). Publication rights licensed to ACM.

AB - Live streaming platforms and existing viewer participation tools enable users to interact and engage with an online community, but the anonymity and scale of chat usually result in the spread of negative comments. However, only a few existing moderation tools investigate the influence of proactive moderation on viewers’ engagement and prosocial behavior. To address this, we developed StoryChat, a narrative-based viewer participation tool that utilizes a dynamic graphical plot to reflect chatroom negativity. We crafted the narrative through a viewer-centered (N=65) iterative design process and evaluated the tool with 48 experienced viewers in a deployment study. We discovered that StoryChat encouraged viewers to contribute prosocial comments, increased viewer engagement, and fostered viewers’ sense of community. Viewers reported a closer connection between streamers and other viewers because of the narrative design, suggesting that narrative-based viewer engagement tools have the potential to encourage community engagement and prosocial behaviors. © 2023 Copyright held by the owner/author(s). Publication rights licensed to ACM.

KW - narrative

KW - intervention

KW - live streaming

KW - community

KW - user engagement

KW - moderation

U2 - 10.1145/3544548.3580912

DO - 10.1145/3544548.3580912

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 9781450394215

BT - CHI '23

PB - Association for Computing Machinery

CY - New York, NY

Y2 - 23 April 2023 through 28 April 2023

ER -

StoryChat: Designing a Narrative-Based Viewer Participation Tool for Live Streaming Chatrooms

Abstract

Conference

Bibliographical note

Research Keywords

UN SDGs

Access Output

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Cite this