TY - JOUR
T1 - Stakeholders' Influences on Corporate Green Innovation Strategy
T2 - A Case Study of Manufacturing Firms in China
AU - Guoyou, Qi
AU - Saixing, Zeng
AU - Chiming, Tam
AU - Haitao, Yin
AU - Hailiang, Zou
PY - 2013/1
Y1 - 2013/1
N2 - Facing the challenge of environmental degradation in China, a growing number of firms have begun to integrate environmental management systems into their business strategies and develop green innovation strategies. Based on the stakeholder theory, this paper attempts to explore the influences of stakeholders on the implementation of green process and green product innovation. Empirical results show that foreign customers play a significant role in driving companies to adopt strategy of green process and green product innovation. For foreign-invested enterprises, the effect is limited to the adoption of green process innovation. It further reveals that community stakeholders and regulatory stakeholders have no significant effect on the corporate green process and green product innovation. © 2011 John Wiley & Sons, Ltd and ERP Environment.
AB - Facing the challenge of environmental degradation in China, a growing number of firms have begun to integrate environmental management systems into their business strategies and develop green innovation strategies. Based on the stakeholder theory, this paper attempts to explore the influences of stakeholders on the implementation of green process and green product innovation. Empirical results show that foreign customers play a significant role in driving companies to adopt strategy of green process and green product innovation. For foreign-invested enterprises, the effect is limited to the adoption of green process innovation. It further reveals that community stakeholders and regulatory stakeholders have no significant effect on the corporate green process and green product innovation. © 2011 John Wiley & Sons, Ltd and ERP Environment.
KW - Green innovation
KW - Process innovation
KW - Product innovation
KW - Stakeholders
UR - http://www.scopus.com/inward/record.url?scp=84873082307&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84873082307&origin=recordpage
U2 - 10.1002/csr.283
DO - 10.1002/csr.283
M3 - RGC 21 - Publication in refereed journal
SN - 1535-3958
VL - 20
SP - 1
EP - 14
JO - Corporate Social Responsibility and Environmental Management
JF - Corporate Social Responsibility and Environmental Management
IS - 1
ER -
