Abstract
We explore the role of a Chief Digital Officer (CDO) as she successfully navigated the digital transformation of GEM, a global firm in the brand and events management industry, before and during the Covid-19 pandemic. Drawing on the principles of punctuated equilibrium theory, we conducted in-depth interviews with the CDO, senior management representatives and operational personnel, to investigate both the challenges and the successes of digital transformation at GEM. Our findings relate to the practicalities of digital transformation, as well as to the theoretical aspects of the punctuated equilibrium that we explored.
| Original language | English |
|---|---|
| Number of pages | 10 |
| Publication status | Published - Jul 2023 |
| Event | 2023 Pacific Asia Conference on Information Systems (PACIS 2023): Navigating Digital Turbulence and Seizing New Possibilities - Shangri-La Hotel & Jiangxi University of Finance and Economics, Nanchang, China Duration: 8 Jul 2023 → 12 Jul 2023 https://pacis2023.aisconferences.org/ https://aisel.aisnet.org/pacis2023/index.3.html |
Conference
| Conference | 2023 Pacific Asia Conference on Information Systems (PACIS 2023) |
|---|---|
| Place | China |
| City | Nanchang |
| Period | 8/07/23 → 12/07/23 |
| Internet address |
Research Keywords
- digital transformation
- CDO
- Chief Digital Officer
- Digital Leadership
- Digital Technology
- Case Study
- Punctuated Equilibrium Theory
Publisher's Copyright Statement
- COPYRIGHT TERMS OF DEPOSITED POSTPRINT FILE: © The Author(s).
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