Spearheading Digital Transformation : The Role of the Chief Digital Officer

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

View graph of relations

Detail(s)

Original languageEnglish
Number of pages10
Publication statusPublished - Jul 2023

Conference

Title2023 Pacific Asia Conference on Information Systems (PACIS 2023)
LocationShangri-La Hotel & Jiangxi University of Finance and Economics
PlaceChina
CityNanchang
Period8 - 12 July 2023

Link(s)

Abstract

We explore the role of a Chief Digital Officer (CDO) as she successfully navigated the digital transformation of GEM, a global firm in the brand and events management industry, before and during the Covid-19 pandemic. Drawing on the principles of punctuated equilibrium theory, we conducted in-depth interviews with the CDO, senior management representatives and operational personnel, to investigate both the challenges and the successes of digital transformation at GEM. Our findings relate to the practicalities of digital transformation, as well as to the theoretical aspects of the punctuated equilibrium that we explored.

Research Area(s)

  • digital transformation, CDO, Chief Digital Officer, Digital Leadership, Digital Technology, Case Study, Punctuated Equilibrium Theory

Citation Format(s)

Spearheading Digital Transformation: The Role of the Chief Digital Officer. / Liu, Shu; Cassumbhoy, Fareeda; Wong, HM Louie et al.
2023. Paper presented at 2023 Pacific Asia Conference on Information Systems (PACIS 2023), Nanchang, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (without host publication)peer-review

Download Statistics

No data available