Spearheading Digital Transformation : The Role of the Chief Digital Officer
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Number of pages | 10 |
| Publication status | Published - Jul 2023 |
Conference
| Title | 2023 Pacific Asia Conference on Information Systems (PACIS 2023) |
|---|---|
| Location | Shangri-La Hotel & Jiangxi University of Finance and Economics |
| Place | China |
| City | Nanchang |
| Period | 8 - 12 July 2023 |
Link(s)
| Attachment(s) | Documents
|
|---|---|
| Document Link | Links
|
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(c2da8840-aa8d-4a82-8e88-88605ffea740).html |
Abstract
We explore the role of a Chief Digital Officer (CDO) as she successfully navigated the digital transformation of GEM, a global firm in the brand and events management industry, before and during the Covid-19 pandemic. Drawing on the principles of punctuated equilibrium theory, we conducted in-depth interviews with the CDO, senior management representatives and operational personnel, to investigate both the challenges and the successes of digital transformation at GEM. Our findings relate to the practicalities of digital transformation, as well as to the theoretical aspects of the punctuated equilibrium that we explored.
Research Area(s)
- digital transformation, CDO, Chief Digital Officer, Digital Leadership, Digital Technology, Case Study, Punctuated Equilibrium Theory
Citation Format(s)
Spearheading Digital Transformation: The Role of the Chief Digital Officer. / Liu, Shu; Cassumbhoy, Fareeda; Wong, HM Louie et al.
2023. Paper presented at 2023 Pacific Asia Conference on Information Systems (PACIS 2023), Nanchang, China.
2023. Paper presented at 2023 Pacific Asia Conference on Information Systems (PACIS 2023), Nanchang, China.
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Download Statistics
No data available
