Society or the Environment? Understanding How Consumers Perceive Corporate Sustainability Initiatives

S BAHNSON, Lan JIANG, J YE, N MURTHY

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 1 Dec 2014
Event	Australian & New Zealand Marketing Academy Conference - , Australia Duration: 1 Dec 2014 → 3 Dec 2014

Conference	Australian & New Zealand Marketing Academy Conference
Country/Territory	Australia
Period	1/12/14 → 3/12/14

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{e8d4cfcebcf643ffbdd4aad40c0d7222,

title = "Society or the Environment? Understanding How Consumers Perceive Corporate Sustainability Initiatives",

author = "S BAHNSON and Lan JIANG and J YE and N MURTHY",

year = "2014",

month = dec,

day = "1",

language = "English",

note = "Australian & New Zealand Marketing Academy Conference ; Conference date: 01-12-2014 Through 03-12-2014",

}

TY - CONF

T1 - Society or the Environment? Understanding How Consumers Perceive Corporate Sustainability Initiatives

AU - BAHNSON, S

AU - JIANG, Lan

AU - YE, J

AU - MURTHY, N

PY - 2014/12/1

Y1 - 2014/12/1

M3 - RGC 32 - Refereed conference paper (without host publication)

T2 - Australian & New Zealand Marketing Academy Conference

Y2 - 1 December 2014 through 3 December 2014

ER -