Social-role identity salience and user participation in social networks

Xiaoquan Zhang; Chong Wang

Social-role identity salience and user participation in social networks

Xiaoquan Zhang, Chong Wang

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

3 Citations (Scopus)

Abstract

This paper studies the effect of social-role identity salience in social networks on user participation in an online community that facilitates user rating, reviewing and discussing of cultural products. Drawing on previous literature on social preference, we develop a model demonstrating how the salience of friendship identity changes equilibrium participation behaviour. Predictions are tested with a differences-in-differences model using data from an online social network community. Results show evidence of positive effect of salience of friendship identity on user participation.

Original language	English
Title of host publication	PACIS 2010 - 14th Pacific Asia Conference on Information Systems
Pages	333-344
Publication status	Published - 2010
Externally published	Yes
Event	14th Pacific Asia Conference on Information Systems, PACIS 2010 - Taipei, Taiwan, China Duration: 9 Jul 2010 → 12 Jul 2010

Conference

Conference	14th Pacific Asia Conference on Information Systems, PACIS 2010
Place	Taiwan, China
City	Taipei
Period	9/07/10 → 12/07/10

Research Keywords

Differences-in-differences
Identity
Online social network function
Social preference
Web 2.0

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title = "Social-role identity salience and user participation in social networks",

abstract = "This paper studies the effect of social-role identity salience in social networks on user participation in an online community that facilitates user rating, reviewing and discussing of cultural products. Drawing on previous literature on social preference, we develop a model demonstrating how the salience of friendship identity changes equilibrium participation behaviour. Predictions are tested with a differences-in-differences model using data from an online social network community. Results show evidence of positive effect of salience of friendship identity on user participation.",

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author = "Xiaoquan Zhang and Chong Wang",

year = "2010",

language = "English",

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booktitle = "PACIS 2010 - 14th Pacific Asia Conference on Information Systems",

note = "14th Pacific Asia Conference on Information Systems, PACIS 2010 ; Conference date: 09-07-2010 Through 12-07-2010",

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T1 - Social-role identity salience and user participation in social networks

AU - Zhang, Xiaoquan

AU - Wang, Chong

PY - 2010

Y1 - 2010

N2 - This paper studies the effect of social-role identity salience in social networks on user participation in an online community that facilitates user rating, reviewing and discussing of cultural products. Drawing on previous literature on social preference, we develop a model demonstrating how the salience of friendship identity changes equilibrium participation behaviour. Predictions are tested with a differences-in-differences model using data from an online social network community. Results show evidence of positive effect of salience of friendship identity on user participation.

AB - This paper studies the effect of social-role identity salience in social networks on user participation in an online community that facilitates user rating, reviewing and discussing of cultural products. Drawing on previous literature on social preference, we develop a model demonstrating how the salience of friendship identity changes equilibrium participation behaviour. Predictions are tested with a differences-in-differences model using data from an online social network community. Results show evidence of positive effect of salience of friendship identity on user participation.

KW - Differences-in-differences

KW - Identity

KW - Online social network function

KW - Social preference

KW - Web 2.0

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UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84862965823&origin=recordpage

M3 - RGC 32 - Refereed conference paper (with host publication)

SP - 333

EP - 344

BT - PACIS 2010 - 14th Pacific Asia Conference on Information Systems

T2 - 14th Pacific Asia Conference on Information Systems, PACIS 2010

Y2 - 9 July 2010 through 12 July 2010

ER -

Social-role identity salience and user participation in social networks

Abstract

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Research Keywords

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