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Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value
Haibing Gao, Huazhong Zhao*, Yinliang (Ricky) Tan, Ya (Lisa) Lin, Lai Wei*
*Corresponding author for this work
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
28
Citations
(Scopus)