Social Media Word-of-Mouth in Crisis and Non-Crisis Contexts : Examining the Halo Effect of Corporate Reputation

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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Social Sciences

100
Halo Social Sciences
100
Corporate Reputatio... Social Sciences
100
Social Media Social Sciences
66
Crisis Communicatio... Social Sciences
50
Consumers Social Sciences
33
Enterprise Social Sciences
16
Decision Social Sciences
16
Management Social Sciences
16
Design Social Sciences
16
Expectations Social Sciences
16
Progress Social Sciences
16
Media Use Social Sciences
16
Scenarios Social Sciences
16
Media Technology Social Sciences

Computer Science

100
Context Computer Science
100
Social Media Computer Science
57
Communication Computer Science
14
Design Computer Science
14
Social Medium Techn... Computer Science

Keyphrases

100
Halo Effect Keyphrases
100
Social Media Keyphrases
100
Corporate Reputatio... Keyphrases
100
Crisis Context Keyphrases
57
Positive Word of Mo... Keyphrases
42
Secondary Crisis Co... Keyphrases
14
Consumer Decisions Keyphrases
14
Outcome Expectation... Keyphrases
14
Crisis Communicatio... Keyphrases
14
Social Media Use Keyphrases
14
Corporate Crisis Keyphrases
14
Social Media Techno... Keyphrases
14
Social Outcomes Keyphrases
14
Mouth Level Exposur... Keyphrases

Psychology

100
Halo Psychology
100
Social Media Psychology
66
Communication Psychology
66
Interpersonal Commu... Psychology
16
Expectations Psychology
16
Media Technology Psychology

INIS

100
design INIS
100
management INIS
Research OutputsResearch Output authored by Social Media Word-of-Mouth in Crisis and Non-Crisis Contexts is tagged with the concept