Social media use, trust, and relational commitment in corporate social responsibility (CSR) practices
Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Presented - 4 Aug 2022 |
Conference
| Title | 105th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC 2022) |
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| Place | United States |
| City | Detroit |
| Period | 3 - 6 August 2022 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(1bf533e9-878e-4ce5-a878-0af21317daaa).html |
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Abstract
Organizations have widely initiated corporate social responsibility activities via social media channels. This study investigated the relationship among public’s CSR social media use, perceived CSR motives, trust in organizations’ ability and benevolence, and relational commitment. The survey results demonstrated that CSR media use and perceived CSR motives had indirect effects through the mediation of trust in ability and benevolence, in which trust benevolence played a more critical role. The theoretical and practical implications were discussed.
Research Area(s)
- Corporate social responsibility, social media, CSR motives, trust, relational commitment
Bibliographic Note
Information for this record is supplemented by the author(s) concerned.
Citation Format(s)
Social media use, trust, and relational commitment in corporate social responsibility (CSR) practices. / Cai, Qinxian.
2022. 105th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC 2022), Detroit, Michigan, United States.
2022. 105th Annual Conference of Association for Education in Journalism and Mass Communication (AEJMC 2022), Detroit, Michigan, United States.
Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
