Social media use and Chinese young people’s exercise behavior : An extension of the theory of planned behavior

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Author(s)

Detail(s)

Original languageEnglish
Publication statusPublished - Aug 2020
Externally publishedYes

Conference

TitleAssociation for Education in Journalism and Mass Communication 103rd Annual Conference (AEJMC 2020)
LocationVirtual
Period6 - 9 August 2020

Abstract

This study employed the theory of planned behavior to explain the relationship between use of exercise-related social media and intention and behavior of exercise among Chinese young people. Results of a survey using a stratified quota sample in a Chinese university showed that the TBP was able to explain the effect of social media use on intention to exercise and exercise behavior, while the model needed revisions to better predict the behavioral outcomes and better fit with the data. Particularly, informational and social use of exercise-related social media directly and indirectly predicted exercise behavior. The indirect paths were mediated by subjective norms and perceived behavioral control. Implications of these findings were also discussed.

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Social media use and Chinese young people’s exercise behavior: An extension of the theory of planned behavior. / Liu, Ruoheng; Wen, Nainan.
2020. Paper presented at Association for Education in Journalism and Mass Communication 103rd Annual Conference (AEJMC 2020) .

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review