Social commerce: An e-commerce perspective

Efraim Turban; Narasimha Bolloju; Ting-Peng Liang

doi:10.1145/2389376.2389382

Social commerce: An e-commerce perspective

Efraim Turban
, Narasimha Bolloju
, Ting-Peng Liang

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

56 Citations (Scopus)

Abstract

Social commerce is spreading rapidly around the globe creating new and improved business models for conducting e-commerce. As an integration of social media marketing, Web 2.0 and ecommerce it is being viewed differently by different people and companies. In this paper we look at social commerce through ecommerce lens: namely as the delivery of e-commerce activities in social networks and by social software tools. Specifically, we identify those areas of e-commerce which are impacted by social commerce. The papers also identify the major issues related to adoption and use of the technology. Finally, we suggest some research issues related to social commerce. Copyright 2012 ACM.

Original language	English
Title of host publication	ACM International Conference Proceeding Series
Pages	33-42
DOIs	https://doi.org/10.1145/2389376.2389382
Publication status	Published - 2010
Event	12th International Conference on Electronic Commerce, ICEC 2010 - Honolulu, United States Duration: 2 Aug 2010 → 4 Aug 2010 https://dl.acm.org/doi/proceedings/10.1145/2389376

Conference

Conference	12th International Conference on Electronic Commerce, ICEC 2010
Place	United States
City	Honolulu
Period	2/08/10 → 4/08/10
Internet address	https://dl.acm.org/doi/proceedings/10.1145/2389376

Research Keywords

Group buying
Social commerce
Social CRM
Social marketing
Social media
Social media marketing
Web 2.0

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title = "Social commerce: An e-commerce perspective",

abstract = "Social commerce is spreading rapidly around the globe creating new and improved business models for conducting e-commerce. As an integration of social media marketing, Web 2.0 and ecommerce it is being viewed differently by different people and companies. In this paper we look at social commerce through ecommerce lens: namely as the delivery of e-commerce activities in social networks and by social software tools. Specifically, we identify those areas of e-commerce which are impacted by social commerce. The papers also identify the major issues related to adoption and use of the technology. Finally, we suggest some research issues related to social commerce. Copyright 2012 ACM.",

keywords = "Group buying, Social commerce, Social CRM, Social marketing, Social media, Social media marketing, Web 2.0",

author = "Efraim Turban and Narasimha Bolloju and Ting-Peng Liang",

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doi = "10.1145/2389376.2389382",

language = "English",

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booktitle = "ACM International Conference Proceeding Series",

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AU - Bolloju, Narasimha

AU - Liang, Ting-Peng

PY - 2010

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AB - Social commerce is spreading rapidly around the globe creating new and improved business models for conducting e-commerce. As an integration of social media marketing, Web 2.0 and ecommerce it is being viewed differently by different people and companies. In this paper we look at social commerce through ecommerce lens: namely as the delivery of e-commerce activities in social networks and by social software tools. Specifically, we identify those areas of e-commerce which are impacted by social commerce. The papers also identify the major issues related to adoption and use of the technology. Finally, we suggest some research issues related to social commerce. Copyright 2012 ACM.

KW - Group buying

KW - Social commerce

KW - Social CRM

KW - Social marketing

KW - Social media

KW - Social media marketing

KW - Web 2.0

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UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84870260209&origin=recordpage

U2 - 10.1145/2389376.2389382

DO - 10.1145/2389376.2389382

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 9781450314275

SP - 33

EP - 42

BT - ACM International Conference Proceeding Series

Y2 - 2 August 2010 through 4 August 2010

ER -

Social commerce: An e-commerce perspective

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Research Keywords

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