Social Capital and Cultural Capital under Sustainable Development Context : Case Study of a Microfinance Institution in China

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Pages2822-2830
Publication statusPublished - 20 Aug 2011

Conference

TitleThe Eighth Annual Conference of JMS China Marketing Science (2011 Annual Conference of China Marketing Science)
LocationSun Yat-sen University
PlaceChina
CityGuangzhou
Period19 - 22 August 2011

Abstract

This paper studies the general institutional environment for a non-profit microfinance institution in China to initiate its sustainable development strategy by introducing management control practices. Besides, it also adopts case study method to unveil its branch on how management control practices have impacts on economic, social and cultural capital in the process of commercialized operation management. We demonstrate the mixed and even contradictory relationship between economic and cultural capital, whose trade-off might be gained by social capital, especially of the branch manager.

Research Area(s)

  • social capital, cultural capital, management control practice, microfinance

Citation Format(s)

Social Capital and Cultural Capital under Sustainable Development Context : Case Study of a Microfinance Institution in China. / XU, Hua; LUK, Chung Leung.

2011. 2822-2830 Paper presented at The Eighth Annual Conference of JMS China Marketing Science (2011 Annual Conference of China Marketing Science), Guangzhou, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review