Shining a spotlight on public diplomacy: Chinese media coverage on the opening ceremony of the 2012 London Olympics

Xin Zhong; Shuhua Zhou; Bin Shen; Chao Huang

doi:10.1080/09523367.2013.765727

Shining a spotlight on public diplomacy: Chinese media coverage on the opening ceremony of the 2012 London Olympics

Xin Zhong^*, Shuhua Zhou, Bin Shen, Chao Huang

^*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

7 Citations (Scopus)

Abstract

The global media spotlight was switched onto Great Britain for at least 17 days during the 2012 London Olympics. Media debates on Britain's identity raged on from the first minute of the opening ceremony. On the basis of the notions of nation branding, competitive identity and public diplomacy, this study examined reactions of the mainstream media in China to the opening ceremony of the London Olympics, with specific focus given to the amount of media coverage, particular attitudes expressed by news reporters and interpretations or themes emphasised. A content analysis was conducted of 100 news stories sampled from six major Chinese media outlets. Results and implications were discussed. © 2013 Taylor & Francis.

Original language	English
Pages (from-to)	393-406
Journal	The International Journal of the History of Sport
Volume	30
Issue number	4
Online published	1 Mar 2013
DOIs	https://doi.org/10.1080/09523367.2013.765727
Publication status	Published - 2013
Externally published	Yes

Bibliographical note

This has also been published in: Zhong, X., Zhou, S., Shen, B., & Huang, C. (2015). Shining a spotlight on public diplomacy: Chinese media coverage on the opening ceremony of the 2012 London Olympics. In H. Fan, & Z. Lu (Eds.), Delivering Olympic and Elite Sport in a Cross Cultural Context (pp. 56-69). (Sport in the Global Society – Historical Perspectives). Routledge . https://www.taylorfrancis.com/chapters/edit/10.4324/9781315742953-4/shining-spotlight-public-diplomacy-chinese-media-coverage-opening-ceremony-2012-london-olympics-xin-zhong-shuhua-zhou-bin-shen-chao-huang

Research Keywords

competitive identity
London Olympics
nation branding
opening ceremony
public diplomacy

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10.1080/09523367.2013.765727

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N1 - This has also been published in: Zhong, X., Zhou, S., Shen, B., & Huang, C. (2015). Shining a spotlight on public diplomacy: Chinese media coverage on the opening ceremony of the 2012 London Olympics. In H. Fan, & Z. Lu (Eds.), Delivering Olympic and Elite Sport in a Cross Cultural Context (pp. 56-69). (Sport in the Global Society – Historical Perspectives). Routledge . https://www.taylorfrancis.com/chapters/edit/10.4324/9781315742953-4/shining-spotlight-public-diplomacy-chinese-media-coverage-opening-ceremony-2012-london-olympics-xin-zhong-shuhua-zhou-bin-shen-chao-huang

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AB - The global media spotlight was switched onto Great Britain for at least 17 days during the 2012 London Olympics. Media debates on Britain's identity raged on from the first minute of the opening ceremony. On the basis of the notions of nation branding, competitive identity and public diplomacy, this study examined reactions of the mainstream media in China to the opening ceremony of the London Olympics, with specific focus given to the amount of media coverage, particular attitudes expressed by news reporters and interpretations or themes emphasised. A content analysis was conducted of 100 news stories sampled from six major Chinese media outlets. Results and implications were discussed. © 2013 Taylor & Francis.

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KW - London Olympics

KW - nation branding

KW - opening ceremony

KW - public diplomacy

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Shining a spotlight on public diplomacy: Chinese media coverage on the opening ceremony of the 2012 London Olympics

Abstract

Bibliographical note

Research Keywords

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