Sexual priming, gender stereotyping, and likelihood to sexually harass : Examining the cognitive effects of playing a sexually-explicit video game

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

68 Scopus Citations
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Author(s)

  • Mike Z. Yao
  • Chad Mahood
  • Daniel Linz

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)77-88
Journal / PublicationSex Roles
Volume62
Issue number1
Publication statusPublished - Jan 2010

Abstract

The present study examines the short-term cognitive effects of playing a sexually explicit video game with female "objectification" content on male players. Seventy-four male students from a university in California, U. S. participated in a laboratory experiment. They were randomly assigned to play either a sexually-explicit game or one of two control games. Participants' cognitive accessibility to sexual and sexually objectifying thoughts was measured in a lexical decision task. A likelihood-to-sexually-harass scale was also administered. Results show that playing a video game with the theme of female "objectification" may prime thoughts related to sex, encourage men to view women as sex objects, and lead to self-reported tendencies to behave inappropriately towards women in social situations. © The Author(s) 2009.

Research Area(s)

  • Gender schema, Gender stereotype, Lexical decision task, Media sex, Priming, Sexual harassment, Video game