Service Quality in Cloud Gaming: Instrument Development and Validation

Winston T. Su; Zach W. Y. Lee; Gwen G. Z. Wei

Service Quality in Cloud Gaming: Instrument Development and Validation

Winston T. Su
, Zach W. Y. Lee
, Gwen G. Z. Wei

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

1 Citation (Scopus)

Abstract

The global market for cloud gaming is growing rapidly. To reap its benefits, researchers and practitioners need to understand how gamers evaluate the quality of this emerging form of cloud service. Existing literature has focused predominantly on examining the technical infrastructure and aspects of cloud gaming, overlooking the evaluation from the perspective of individual gamers. Therefore, the primary aim of this study is to develop and validate an instrument for cloud gaming service quality. We will develop and validate the instrument through three stages: item generation, scale development, and instrument testing. This study will add to the literature on service quality and cloud gaming by developing and validating a new instrument of cloud gaming service quality and by identifying new dimensions specific to the context. Cloud gaming operators can measure gamers’ perception of service quality toward their offerings using this new measurement instrument of cloud gaming service quality. © 2022, Association for Information Systems. All rights reserved.

Original language	English
Title of host publication	Pacific Asia Conference on Information Systems, PACIS 2022
Publisher	Association for Information Systems
Number of pages	8
ISBN (Print)	9781958200018
Publication status	Published - Jul 2022
Externally published	Yes
Event	26th Pacific Asia Conference on Information Systems (PACIS 2022) - Virtual, Virtual, Online Duration: 5 Jul 2022 → 9 Jul 2022 https://pacis2022.aisconferences.org/

Publication series

Name	Pacific Asia Conference on Information Systems
ISSN (Electronic)	2689-6354

Conference

Conference	26th Pacific Asia Conference on Information Systems (PACIS 2022)
Abbreviated title	PACIS2022
City	Virtual, Online
Period	5/07/22 → 9/07/22
Internet address	https://pacis2022.aisconferences.org/

Research Keywords

cloud gaming
gaming as a service
instrument development
service quality
SERVQUAL

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https://aisel.aisnet.org/pacis2022/171/

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Cite this

@inproceedings{d311ffe518ee4b8f975453a7031ddbc7,

title = "Service Quality in Cloud Gaming: Instrument Development and Validation",

abstract = "The global market for cloud gaming is growing rapidly. To reap its benefits, researchers and practitioners need to understand how gamers evaluate the quality of this emerging form of cloud service. Existing literature has focused predominantly on examining the technical infrastructure and aspects of cloud gaming, overlooking the evaluation from the perspective of individual gamers. Therefore, the primary aim of this study is to develop and validate an instrument for cloud gaming service quality. We will develop and validate the instrument through three stages: item generation, scale development, and instrument testing. This study will add to the literature on service quality and cloud gaming by developing and validating a new instrument of cloud gaming service quality and by identifying new dimensions specific to the context. Cloud gaming operators can measure gamers{\textquoteright} perception of service quality toward their offerings using this new measurement instrument of cloud gaming service quality. {\textcopyright} 2022, Association for Information Systems. All rights reserved.",

keywords = "cloud gaming, gaming as a service, instrument development, service quality, SERVQUAL",

author = "Su, \{Winston T.\} and Lee, \{Zach W. Y.\} and Wei, \{Gwen G. Z.\}",

year = "2022",

month = jul,

language = "English",

isbn = "9781958200018",

series = "Pacific Asia Conference on Information Systems",

publisher = "Association for Information Systems",

booktitle = "Pacific Asia Conference on Information Systems, PACIS 2022",

address = "United States",

note = "26th Pacific Asia Conference on Information Systems (PACIS 2022), PACIS2022 ; Conference date: 05-07-2022 Through 09-07-2022",

url = "https://pacis2022.aisconferences.org/",

}

Su, WT, Lee, ZWY & Wei, GGZ 2022, Service Quality in Cloud Gaming: Instrument Development and Validation. in Pacific Asia Conference on Information Systems, PACIS 2022., 171, Pacific Asia Conference on Information Systems, Association for Information Systems, 26th Pacific Asia Conference on Information Systems (PACIS 2022), Virtual, Online, 5/07/22. <https://aisel.aisnet.org/pacis2022/171/>

Service Quality in Cloud Gaming: Instrument Development and Validation. / Su, Winston T.; Lee, Zach W. Y.; Wei, Gwen G. Z.
Pacific Asia Conference on Information Systems, PACIS 2022. Association for Information Systems, 2022. 171 (Pacific Asia Conference on Information Systems).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Service Quality in Cloud Gaming

T2 - 26th Pacific Asia Conference on Information Systems (PACIS 2022)

AU - Su, Winston T.

AU - Lee, Zach W. Y.

AU - Wei, Gwen G. Z.

PY - 2022/7

Y1 - 2022/7

N2 - The global market for cloud gaming is growing rapidly. To reap its benefits, researchers and practitioners need to understand how gamers evaluate the quality of this emerging form of cloud service. Existing literature has focused predominantly on examining the technical infrastructure and aspects of cloud gaming, overlooking the evaluation from the perspective of individual gamers. Therefore, the primary aim of this study is to develop and validate an instrument for cloud gaming service quality. We will develop and validate the instrument through three stages: item generation, scale development, and instrument testing. This study will add to the literature on service quality and cloud gaming by developing and validating a new instrument of cloud gaming service quality and by identifying new dimensions specific to the context. Cloud gaming operators can measure gamers’ perception of service quality toward their offerings using this new measurement instrument of cloud gaming service quality. © 2022, Association for Information Systems. All rights reserved.

AB - The global market for cloud gaming is growing rapidly. To reap its benefits, researchers and practitioners need to understand how gamers evaluate the quality of this emerging form of cloud service. Existing literature has focused predominantly on examining the technical infrastructure and aspects of cloud gaming, overlooking the evaluation from the perspective of individual gamers. Therefore, the primary aim of this study is to develop and validate an instrument for cloud gaming service quality. We will develop and validate the instrument through three stages: item generation, scale development, and instrument testing. This study will add to the literature on service quality and cloud gaming by developing and validating a new instrument of cloud gaming service quality and by identifying new dimensions specific to the context. Cloud gaming operators can measure gamers’ perception of service quality toward their offerings using this new measurement instrument of cloud gaming service quality. © 2022, Association for Information Systems. All rights reserved.

KW - cloud gaming

KW - gaming as a service

KW - instrument development

KW - service quality

KW - SERVQUAL

UR - https://www.scopus.com/pages/publications/105029273333

UR - https://www.scopus.com/pages/publications/105029273333#tab=impact

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 9781958200018

T3 - Pacific Asia Conference on Information Systems

BT - Pacific Asia Conference on Information Systems, PACIS 2022

PB - Association for Information Systems

Y2 - 5 July 2022 through 9 July 2022

ER -

Service Quality in Cloud Gaming: Instrument Development and Validation

Abstract

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Research Keywords

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