Semiotic associations in creative advertising design: An experimental study

Ming CHEUNG, C Cheung

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 21 Nov 2008
Event	94th Annual Convention of the National Communication Association (NCA) - , United States Duration: 21 Nov 2008 → 24 Nov 2008

Conference	94th Annual Convention of the National Communication Association (NCA)
Place	United States
Period	21/11/08 → 24/11/08

Other Access Options

@conference{cc2707973cbf4b33ae8c37c82baa6e62,

title = "Semiotic associations in creative advertising design: An experimental study",

author = "Ming CHEUNG and C Cheung",

year = "2008",

month = nov,

day = "21",

language = "English",

note = "94th Annual Convention of the National Communication Association (NCA) ; Conference date: 21-11-2008 Through 24-11-2008",

}