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Semiotic associations in creative advertising design: An experimental study

Ming CHEUNG, C Cheung

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

Original languageEnglish
Publication statusPublished - 21 Nov 2008
Event94th Annual Convention of the National Communication Association (NCA) - , United States
Duration: 21 Nov 200824 Nov 2008

Conference

Conference94th Annual Convention of the National Communication Association (NCA)
PlaceUnited States
Period21/11/0824/11/08

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