Self-Restraining Bass Models

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

5 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)472-477
Journal / PublicationJournal of Forecasting
Volume34
Issue number6
Online published7 May 2015
Publication statusPublished - Sep 2015

Abstract

We extend the classic Bass diffusion model to address the case in which existing adopters could depress the growth of adoption, i.e. the diffusion process is self-restraining. Two modified Bass models are proposed according to whether the negative depressive effect is exerted on potential adopters or existing adopters. We then characterize the diffusion paths for several generalizations.

Research Area(s)

  • Bass model, diffusion, self-restraining

Citation Format(s)

Self-Restraining Bass Models. / LIANG, Xiaoying; XIE, Lei; YAN, Houmin.

In: Journal of Forecasting, Vol. 34, No. 6, 09.2015, p. 472-477.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review