Self-Restraining Bass Models
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 472-477 |
| Journal / Publication | Journal of Forecasting |
| Volume | 34 |
| Issue number | 6 |
| Online published | 7 May 2015 |
| Publication status | Published - Sep 2015 |
Link(s)
Abstract
We extend the classic Bass diffusion model to address the case in which existing adopters could depress the growth of adoption, i.e. the diffusion process is self-restraining. Two modified Bass models are proposed according to whether the negative depressive effect is exerted on potential adopters or existing adopters. We then characterize the diffusion paths for several generalizations.
Research Area(s)
- Bass model, diffusion, self-restraining
Citation Format(s)
Self-Restraining Bass Models. / LIANG, Xiaoying; XIE, Lei; YAN, Houmin.
In: Journal of Forecasting, Vol. 34, No. 6, 09.2015, p. 472-477.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
