Abstract
We extend the classic Bass diffusion model to address the case in which existing adopters could depress the growth of adoption, i.e. the diffusion process is self-restraining. Two modified Bass models are proposed according to whether the negative depressive effect is exerted on potential adopters or existing adopters. We then characterize the diffusion paths for several generalizations.
| Original language | English |
|---|---|
| Pages (from-to) | 472-477 |
| Journal | Journal of Forecasting |
| Volume | 34 |
| Issue number | 6 |
| Online published | 7 May 2015 |
| DOIs | |
| Publication status | Published - Sept 2015 |
Research Keywords
- Bass model
- diffusion
- self-restraining
Fingerprint
Dive into the research topics of 'Self-Restraining Bass Models'. Together they form a unique fingerprint.Projects
- 1 Finished
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GRF: The Role of Customer Screening and Waiting in Inventory Models with Dynamic Pricing
YAN, H. (Principal Investigator / Project Coordinator)
1/09/13 → 31/08/17
Project: Research
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