Sampling of information goods

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

36 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)14-22
Journal / PublicationDecision Support Systems
Volume48
Issue number1
Publication statusPublished - Jan 2009
Externally publishedYes

Abstract

As one of the most commonly utilized marketing tools, free sampling also has its online presence, especially for information goods. In this article, we provide an analytical model to study the economic rationale behind free online samples. We argue that with the development of technologies, a "free sample" is less and less under control of the seller. We find that this trend does not always hurt the seller. Under certain circumstances, the monopolist can be better off with the presence of the free samples provided by third parties. Further, we argue that the decreasing search costs for free samples threaten the effectiveness of advertising. © 2009 Elsevier B.V. All rights reserved.

Research Area(s)

  • Advertising, Digital information goods, Free sample, Information technology

Citation Format(s)

Sampling of information goods. / Wang, Chong (Alex); Zhang, Xiaoquan (Michael).

In: Decision Support Systems, Vol. 48, No. 1, 01.2009, p. 14-22.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review