Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders

Shanshan Zhang; Ron Chi-Wai Kwok; Zhiying Liu

Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders

Shanshan Zhang^*
, Ron Chi-Wai Kwok
, Zhiying Liu

^*Corresponding author for this work

Department of Information Systems

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

Consumers are increasingly using crowdfunding sites to conduct investment activities on specific reward-based crowdfunding projects. Despite plenty of studies have explored why individuals decide to invest from the technological/contextual factors – performance perspective, few has reported the cognitive-emotion process of reward-based crowdfunding behaviors. Drawing on stimuli–organism–response (S–O–R) frameworks, this study aims to identity the mediating effect of perceived irreplaceability between reward-based crowdfunding characteristics (e.g., project personalization, project agent effectiveness, and herding effect) and consumers’ investment behavior.

Original language	English
Title of host publication	2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017)
Subtitle of host publication	June 28-29, 2017, Moscow, Russia : Revised Selected Papers
Place of Publication	Moscow, Russia
Publisher	Singapore Management and Sports Science Institute
Pages	9-15
ISBN (Print)	978-981-11-2562-1
Publication status	Published - Jun 2017
Event	2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017) - Moscow, Russian Federation Duration: 28 Jun 2017 → 29 Jun 2017 http://www.acss-sstr.net/

Publication series

Name	Advances in Social and Behavioral Sciences
Publisher	Singapore Management and Sports Science Institue
Volume	18
ISSN (Print)	2339-5133

Conference

Conference	2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017)
Place	Russian Federation
City	Moscow
Period	28/06/17 → 29/06/17
Internet address	http://www.acss-sstr.net/

Research Keywords

Herding effect
Reward-based crowdfunding
Personalization effectiveness
Project agent
Perceived irreplaceability

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Zhang, S., Kwok, R. C.-W., & Liu, Z. (2017). Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders. In 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017): June 28-29, 2017, Moscow, Russia : Revised Selected Papers (pp. 9-15). (Advances in Social and Behavioral Sciences; Vol. 18). Singapore Management and Sports Science Institute.

Zhang, Shanshan ; Kwok, Ron Chi-Wai ; Liu, Zhiying. / Reward-based Crowdfunding : A Study of Online Investment Behaviors among China Funders. 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017): June 28-29, 2017, Moscow, Russia : Revised Selected Papers. Moscow, Russia : Singapore Management and Sports Science Institute, 2017. pp. 9-15 (Advances in Social and Behavioral Sciences).

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title = "Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders",

abstract = "Consumers are increasingly using crowdfunding sites to conduct investment activities on specific reward-based crowdfunding projects. Despite plenty of studies have explored why individuals decide to invest from the technological/contextual factors – performance perspective, few has reported the cognitive-emotion process of reward-based crowdfunding behaviors. Drawing on stimuli–organism–response (S–O–R) frameworks, this study aims to identity the mediating effect of perceived irreplaceability between reward-based crowdfunding characteristics (e.g., project personalization, project agent effectiveness, and herding effect) and consumers{\textquoteright} investment behavior.",

keywords = "Herding effect, Reward-based crowdfunding, Personalization effectiveness, Project agent, Perceived irreplaceability",

author = "Shanshan Zhang and Kwok, \{Ron Chi-Wai\} and Zhiying Liu",

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booktitle = "2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017)",

note = "2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017) ; Conference date: 28-06-2017 Through 29-06-2017",

url = "http://www.acss-sstr.net/",

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Zhang, S , Kwok, RC-W & Liu, Z 2017, Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders. in 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017): June 28-29, 2017, Moscow, Russia : Revised Selected Papers. Advances in Social and Behavioral Sciences, vol. 18, Singapore Management and Sports Science Institute, Moscow, Russia, pp. 9-15, 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017), Moscow, Russian Federation, 28/06/17.

Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders. / Zhang, Shanshan ; Kwok, Ron Chi-Wai; Liu, Zhiying.
2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017): June 28-29, 2017, Moscow, Russia : Revised Selected Papers. Moscow, Russia: Singapore Management and Sports Science Institute, 2017. p. 9-15 (Advances in Social and Behavioral Sciences; Vol. 18).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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T1 - Reward-based Crowdfunding

T2 - 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017)

AU - Zhang, Shanshan

AU - Kwok, Ron Chi-Wai

AU - Liu, Zhiying

PY - 2017/6

Y1 - 2017/6

N2 - Consumers are increasingly using crowdfunding sites to conduct investment activities on specific reward-based crowdfunding projects. Despite plenty of studies have explored why individuals decide to invest from the technological/contextual factors – performance perspective, few has reported the cognitive-emotion process of reward-based crowdfunding behaviors. Drawing on stimuli–organism–response (S–O–R) frameworks, this study aims to identity the mediating effect of perceived irreplaceability between reward-based crowdfunding characteristics (e.g., project personalization, project agent effectiveness, and herding effect) and consumers’ investment behavior.

AB - Consumers are increasingly using crowdfunding sites to conduct investment activities on specific reward-based crowdfunding projects. Despite plenty of studies have explored why individuals decide to invest from the technological/contextual factors – performance perspective, few has reported the cognitive-emotion process of reward-based crowdfunding behaviors. Drawing on stimuli–organism–response (S–O–R) frameworks, this study aims to identity the mediating effect of perceived irreplaceability between reward-based crowdfunding characteristics (e.g., project personalization, project agent effectiveness, and herding effect) and consumers’ investment behavior.

KW - Herding effect

KW - Reward-based crowdfunding

KW - Personalization effectiveness

KW - Project agent

KW - Perceived irreplaceability

UR - http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=LinksAMR&SrcApp=PARTNER_APP&DestLinkType=FullRecord&DestApp=WOS&KeyUT=000418203100002

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 978-981-11-2562-1

T3 - Advances in Social and Behavioral Sciences

SP - 9

EP - 15

BT - 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017)

PB - Singapore Management and Sports Science Institute

CY - Moscow, Russia

Y2 - 28 June 2017 through 29 June 2017

ER -

Zhang S , Kwok RCW, Liu Z. Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders. In 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017): June 28-29, 2017, Moscow, Russia : Revised Selected Papers. Moscow, Russia: Singapore Management and Sports Science Institute. 2017. p. 9-15. (Advances in Social and Behavioral Sciences).

Reward-based Crowdfunding: A Study of Online Investment Behaviors among China Funders

Abstract

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Research Keywords

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