Revisiting the contact hypothesis: Effects of different modes of computer-mediated communication on intergroup relationships

Bolin Cao*, Wan-Ying Lin

*Corresponding author for this work

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

29 Citations (Scopus)

Abstract

This study applies the contact hypothesis to computer-mediated communication (CMC) and examines whether intergroup computer-mediated contact can facilitate relationships between conflicting groups. The effectiveness of different CMC modes, text-based and video-based, in improving interpersonal and intergroup attitudes was compared. The results from an experiment indicated that video-based CMC exerted greater influence in improving participants’ attitudes towards a targeted outgroup member when compared to text-based CMC. However, text-based CMC produced a stronger effect than video-based CMC in improving one's attitudes towards the outgroup as a whole.
Original languageEnglish
Pages (from-to)23-30
JournalInternational Journal of Intercultural Relations
Volume58
Online published4 Apr 2017
DOIs
Publication statusPublished - May 2017

Research Keywords

  • CMC
  • Contact hypothesis
  • Intergroup communication

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