Revisiting the contact hypothesis : Effects of different modes of computer-mediated communication on intergroup relationships

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

21 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)23-30
Journal / PublicationInternational Journal of Intercultural Relations
Volume58
Online published4 Apr 2017
Publication statusPublished - May 2017

Abstract

This study applies the contact hypothesis to computer-mediated communication (CMC) and examines whether intergroup computer-mediated contact can facilitate relationships between conflicting groups. The effectiveness of different CMC modes, text-based and video-based, in improving interpersonal and intergroup attitudes was compared. The results from an experiment indicated that video-based CMC exerted greater influence in improving participants’ attitudes towards a targeted outgroup member when compared to text-based CMC. However, text-based CMC produced a stronger effect than video-based CMC in improving one's attitudes towards the outgroup as a whole.

Research Area(s)

  • CMC, Contact hypothesis, Intergroup communication