Revisiting agenda-setting hypothesis: An examination of the dynamics of online information search and news media coverage

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

Abstract

In order to revisit the classic agenda-setting hypothesis in a new media environment, this study investigates the relationship between online information search and news media coverage for two prominent social issues: immigration and terrorism. Using longitudinal data of news coverage from the two leading national newspapers The New York Times and Washington Post and search query volume from Google Trends, this study reveals a reciprocal relationship between online information search and media coverage. We find more search query volume leads to more subsequent media coverage, while more media coverage results in less online information search. Theoretical and practical implications are discussed.

Conference

Conference69th Annual International Communication Association Conference (ICA19)
Abbreviated titleICA19
PlaceUnited States
CityWashington
Period24/05/1928/05/19
Internet address

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