Rapid Product And Production Adaptation In A Social Emergency : Does It Pay Off?

Research output: Conference PapersRGC 33 - Other conference paperpeer-review

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Detail(s)

Original languageEnglish
Publication statusPresented - Oct 2021

Conference

Title2021 INFORMS Annual Meeting
LocationAnaheim
PlaceUnited States
CityAnaheim
Period24 - 27 October 2021

Abstract

This study focused on an emerging phenomenon amid the COVID pandemic—COVID-relieving product adaptation (CRPA), where manufacturers adapted production facilities to produce medical supplies that were essential for addressing the crisis and in short supply. We use an event study to examine whether CRPA actually improved manufacturers’ financial performance. The results revealed that under severe pandemic circumstances, CRPA significantly boosted stock returns, and this effect was stronger for firms with low political connectedness, low media coverage, and high operational uniqueness. An experiment offers further insights into the underlying mechanisms through which CRPA helps or hurts.

Citation Format(s)

Rapid Product And Production Adaptation In A Social Emergency: Does It Pay Off? / Dong, Maggie Chuoyan ; Sun, Wei; Yang, Bin et al.
2021. 2021 INFORMS Annual Meeting, Anaheim, California, United States.

Research output: Conference PapersRGC 33 - Other conference paperpeer-review