Enhancing Audience Engagement Through Immersive 360-Degree Video : An Experimental Study

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationAugmented Cognition
Subtitle of host publicationIntelligent Technologies
EditorsDylan D Schmorrow , Cali M. Fidopiastis
PublisherSpringer International Publishing AG
Pages425-443
ISBN (Electronic)9783319914701
ISBN (Print)9783319914695
StatePublished - 2018

Publication series

NameLecture Notes in Artificial Intelligence
PublisherSpringer
Volume10915
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Title12th International Conference on Augmented Cognition, AC 2018 Held as Part of HCI International 2018
PlaceUnited States
CityLas Vegas
Period15 - 20 July 2018

Abstract

The use of 360-degree videos to engage audiences in diverse contexts is increasing. While 360-degree videos have the potential to create new value in enhancing audiences’ viewing experiences, they often decrease audience engagement by causing motion sickness in an immersive environment. Despite increasing scholarly and practical attention to the effect of 360-videos on audience engagement, the question of how to enhance it through immersive 360-degree videos remains unanswered. Therefore, this study empirically examined the effects of different display types and viewport dynamics on audience engagement using data collected from 60 subjects during a laboratory experiment. The results show that an audience’s viewing experience in an immersive environment is influenced by the joint effects of display types and viewport dynamics. By explaining the mechanisms by which audiences are engaged with 360-degree videos, this study contributes to resolving previous inconsistent findings regarding the effect of immersive technology on audience engagement.

Research Area(s)

  • 360-degree video, Audience engagement, Display device, Motion sickness, Presence, Viewport dynamics

Citation Format(s)

Enhancing Audience Engagement Through Immersive 360-Degree Video : An Experimental Study. / Suh, Ayoung; Wang, Guan; Gu, Wenying; Wagner, Christian.

Augmented Cognition: Intelligent Technologies. ed. / Dylan D Schmorrow ; Cali M. Fidopiastis. Springer International Publishing AG, 2018. p. 425-443 (Lecture Notes in Artificial Intelligence; Vol. 10915).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review