Effects of the Value Chain in International Joint Ventures : The Case of the Electronic and FMCG Sectors

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)37-56
Journal / PublicationJournal of Global Marketing
Issue number1-2
Publication statusPublished - 2000


This paper examines differences in the resource profile and experience of Sino-foreign joint ventures located in the two sectors: non-consumer electronics and fast moving consumer goods [FMCG]. It identifies key dimensions along which the two sectors differ and considers the implications for joint ventures. The impact of sectoral differences suggests that the industrial sector of China into which a foreign company invests is of consequence, especially for the business priorities of Chinese partners and for the ease with which a joint venture can be managed through the foreign partner's corporate network. Foreign partners are likely to find more flexibility, and a greater opportunity to influence joint venture management in the FMCG sector compared with non-consumer electronic sector. The physical and infrastructural features of the sectors appear to be particularly consequential for managing an investment in China, and they may be more significant than institutional factors.

Research Area(s)

  • Value chain, joint venture, business in China