Not Just in it for the Money : A Qualitative Investigation of Workers' Perceived Benefits of Micro-task Crowdsourcing

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
PublisherIEEE Computer Society
Pages773-782
Volume2015-March
ISBN (Print)9781479973675
StatePublished - 26 Mar 2015

Publication series

Name
Volume2015-March
ISSN (Print)1530-1605

Conference

Title48th Annual Hawaii International Conference on System Sciences, HICSS 2015
PlaceUnited States
CityKauai
Period5 - 8 January 2015

Abstract

Micro-task crowd sourcing fosters a labor relation in which large volumes of small, simple tasks are completed at low cost by self-selected online workers. The growth of micro-task crowd sourcing, characterized by apparently low remuneration, begs the question how individual participants perceive the benefits of such micro work. In response we conducted a survey on Amazon's Mechanical Turk, a premier micro-task crowd sourcing platform. The sample included workers in the US and India. Through open-ended questions we inquired about perceived benefits of participants' work. A thematic analysis of responses revealed many benefits: monetary compensation, self-improvement, time management, emotional rewards, and benefits related to the characteristics of micro-tasking. Workers compartmentalized money earned from micro work into different non-fungible mental accounts for different purposes. American and Indian workers differed in non-monetary benefit perceptions. Indian workers valued self-improvement benefits, whereas American workers valued emotional benefits. Our results suggest that workers' recognize a diverse portfolio of benefits through micro work.

Citation Format(s)

Not Just in it for the Money : A Qualitative Investigation of Workers' Perceived Benefits of Micro-task Crowdsourcing. / Jiang, Ling; Wagner, Christian; Nardi, Bonnie.

Proceedings of the Annual Hawaii International Conference on System Sciences. Vol. 2015-March IEEE Computer Society, 2015. p. 773-782 7069747.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review