Critical examination of online group-buying mechanisms

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationHCI in Business
Subtitle of host publicationFirst International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings
PublisherSpringer Verlag
Pages538-548
Volume8527 LNCS
ISBN (Print)9783319072920
Publication statusPublished - Jun 2014

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8527 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Title1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
PlaceGreece
CityHeraklion, Crete
Period22 - 27 June 2014

Abstract

Online group-buying mechanism evolves from earlier variant with dynamic discount pricing mechanism to daily-deal variant with fixed discount pricing mechanism. Both mechanisms still face the challenge of attracting customers, either merchants or buyers. In this paper, we examine online groupbuying mechanisms by conducting an exhaustive review of online group-buying literature. Through identifying key design features for group-buying business models, we aim to propose a more sustainable group-buying mechanism. Based on the review of 46 articles, we propose that sustainable group-buying mechanism need to balance the benefits of both merchants and buyers. The nature of group-buying needs to be emphasized, but the mechanism should not be too complicated or simple. © 2014 Springer International Publishing.

Research Area(s)

  • daily-deal, Group-Buying, literature review, sustainable mechanism

Citation Format(s)

Critical examination of online group-buying mechanisms. / Liu, Yi; Tan, Chuan Hoo; Sutanto, Juliana; Sia, Choon Ling; Wei, Kwok-Kee.

HCI in Business: First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings. Vol. 8527 LNCS Springer Verlag, 2014. p. 538-548 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8527 LNCS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review