How Do Corporate Social Responsibility Activities Contribute to Firm Performance : The Role of Market Competence

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Overview

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Author(s)

Julie Juan LI
Xuan Bai

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - 15 Feb 2013

Conference

Title	American Marketing Association Conference
Place	United States
Period	15 - 17 February 2013

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(f4396357-6f3e-4fa4-a0a6-4324c8914099).html

Citation Format(s)

[ RIS ] [ BibTeX ]

How Do Corporate Social Responsibility Activities Contribute to Firm Performance : The Role of Market Competence. / LI, Julie Juan; Bai, Xuan.

2013. Paper presented at American Marketing Association Conference, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

LI, JJ & Bai, X 2013, 'How Do Corporate Social Responsibility Activities Contribute to Firm Performance: The Role of Market Competence', Paper presented at American Marketing Association Conference, United States, 15/02/13 - 17/02/13.

LI, J. J., & Bai, X. (2013). How Do Corporate Social Responsibility Activities Contribute to Firm Performance: The Role of Market Competence. Paper presented at American Marketing Association Conference, United States.

LI JJ, Bai X. How Do Corporate Social Responsibility Activities Contribute to Firm Performance: The Role of Market Competence. 2013. Paper presented at American Marketing Association Conference, United States.

LI, Julie Juan ; Bai, Xuan. / How Do Corporate Social Responsibility Activities Contribute to Firm Performance : The Role of Market Competence. Paper presented at American Marketing Association Conference, United States.