Idols as Sunshine or Road Signs : Comparing Absorption-Addiction Idolatry With Identification-Emulation Idolatry

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

3 Scopus Citations
View graph of relations


Original languageEnglish
Pages (from-to)411-432
Journal / PublicationPsychological Reports
Issue number2
Online published22 Feb 2018
Publication statusPublished - 1 Apr 2019


This study seeks to contrast absorption-addiction idolatry and identification-emulation idolatry. Whereas absorption-addiction idolatry progresses from entertainment/socializing to personalizing and obsession about the idol, identification-emulation idolatry unfolds in terms of identification, attachment, romantization, idealization, and consumption about the idol or his or her derivatives. Based on a sample of 1310 secondary school and university students in Hong Kong, the study verified the original factor model composed of five first-order identification-emulation idolatry and three first-order absorption-addiction idolatry factors, with the latter more predictable by fans’ club membership.

Research Area(s)

  • fandom, identification, Idolatry