A Pure Market Solution to Hybrid Failure When Full Hierarchy Is Infeasible : The Case of International Franchise Hotels in China

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 8 Jul 2020

Conference

Title2020 Annual conference of the Academy of International Business (AIB 2020)
LocationOnline
PlaceUnited States
CityMiami, Florida
Period1 - 9 July 2020

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

A Pure Market Solution to Hybrid Failure When Full Hierarchy Is Infeasible : The Case of International Franchise Hotels in China. / Liaw, Chya-Yi; Chen, Shih-Fen.

2020. Paper presented at 2020 Annual conference of the Academy of International Business (AIB 2020), Miami, Florida, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review