Public relations autonomy, legal dominance, and strategic orientation as predictors of crisis communicative strategies

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)29-41
Journal / PublicationJournal of Business Ethics
Issue number1
Online published10 Jun 2008
Publication statusPublished - Apr 2009
Externally publishedYes


This article investigates the factors affecting how public relations autonomy, legal dominance, and strategic orientation affect crisis communicative response in corporate contexts. Communication managers, crisis managers, public affairs managers, and/or public relations managers were solicited from Taiwan's top 500 companies to participate in a survey. The results revealed that, in contrast to public relations autonomy being the strongest and sole predictor of concession strategy, legal dominance could predict defensive and diversionary responses in crisis events. The article concludes with a discussion of practical applications and theoretical implications. © 2008 Springer Science+Business Media B.V.

Research Area(s)

  • Crisis communicative strategy, Legal dominance, Public relations autonomy, Strategic orientation