Institutional Pressures and Firm Online-Channel Use : the Moderating Effect of Firm Capabilities

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 17 Aug 2013

Conference

TitleJournal of Marketing Science Annual Conference
PlaceChina
CityBeijing
Period17 - 18 August 2013

Citation Format(s)

Institutional Pressures and Firm Online-Channel Use : the Moderating Effect of Firm Capabilities. / Zhang, Guangling; Shou, Zhigang; SU, Chenting.

2013. Paper presented at Journal of Marketing Science Annual Conference, Beijing, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review