Institutional Pressures and Firm Online-Channel Use : the Moderating Effect of Firm Capabilities
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - 17 Aug 2013 |
Conference
| Title | Journal of Marketing Science Annual Conference |
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| Place | China |
| City | Beijing |
| Period | 17 - 18 August 2013 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(f0f104fb-7c2a-406a-988c-c738fade5d2c).html |
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Citation Format(s)
Institutional Pressures and Firm Online-Channel Use : the Moderating Effect of Firm Capabilities. / Zhang, Guangling; Shou, Zhigang; SU, Chenting.
2013. Paper presented at Journal of Marketing Science Annual Conference, Beijing, China.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
