Timing and basis of online product recommendation : The preference inconsistency paradox

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationHuman Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business
Subtitle of host publication15th International Conference, HCI International 2013, Proceedings
PublisherSpringer Verlag
Pages531-539
Volume8018 LNCS
ISBN (Print)9783642392252
Publication statusPublished - 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8018 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Title15th International Conference on Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business, HCI 2013
PlaceUnited States
CityLas Vegas, NV
Period21 - 26 July 2013

Abstract

Online retailers employ recommendation agents (RAs) to provide product recommendations with the objectives of not only to support consumers' decision-making but also to influence their decisions of product choice. However, some empirical studies have found that product recommendations are not always well accepted by consumers. While one cause for the non-acceptance might be the poor personalization of the product recommendations as suggested by prior studies, another plausible cause would be the failure in providing a product recommendation in the wrong way and/or at the wrong time. Building on the theoretical lens of Preference Inconsistency Paradox, this study seeks to investigate how a RA could offer recommendations based on product reviews (i.e., the basis of a recommendation) and at the juncture when consumers are most receptive to (i.e., the timing). A controlled laboratory experiment was subsequently conducted. The results reveal that the basis and time of recommendations could lead to varying impacts on a consumer's decision satisfaction and decision difficulty. Implications for research and practice are discussed. © 2013 Springer-Verlag Berlin Heidelberg.

Research Area(s)

  • preference inconsistency paradox, product recommendation, recommendation source, recommendation timing

Citation Format(s)

Timing and basis of online product recommendation : The preference inconsistency paradox. / Shi, Amy; Tan, Chuan-Hoo; Sia, Choon Ling.

Human Interface and the Management of Information: Information and Interaction for Learning, Culture, Collaboration and Business: 15th International Conference, HCI International 2013, Proceedings. Vol. 8018 LNCS Springer Verlag, 2013. p. 531-539 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8018 LNCS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review