Social media advice and its impact on belief revision

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)5455-5460
Journal / PublicationInternational Journal of Applied Engineering Research
Issue number8
Publication statusPublished - Apr 2016


The growth in social networking has also brought an increase in the use of advice networks. Some sites may provide the advice of friends, others may offer recommendations from knowledgeable strangers. With this research we seek to explore the value of the advice from friends, strangers, and authoritative online sites (here represented by Wikipedia), focusing on the change in a person’s belief (probability). An experimental study with online participants tested the change in reported person beliefs based on advice from friends, strangers, and Wikipedia. Results show significant changes, asymmetries in information processing, and the lack of a “brand” effect for authoritative advice online.

Research Area(s)

  • Bayes, Belief Revision, Social Media

Citation Format(s)