Third-Party Recommendation in Online Recommendation Agents : The Think Aloud Method and Verbal Protocol Analysis
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Pages | 58-62 |
| Publication status | Published - 15 Dec 2013 |
Conference
| Title | 2013 SIGBPS Workshop on Business Processes and Service |
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| Place | Italy |
| City | Milan |
| Period | 15 December 2013 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(e8314e1e-e744-4cea-b59e-785f4ced11e1).html |
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Abstract
Online product recommendation is viewed as an important way to facilitate online shoppers' decision-making. A recommendation is deemed to be successful if it persuades a consumer to accept the suggested product. To this end, it is of great importance to understand a consumer's cognitive process during online shopping in the presence of product recommendation agent. This study employs think-aloud method and performs verbal protocol analysis to examine the impact of third-party (other consumers and/or domain experts) recommendations on consumer decision-making process. The findings of the impact of third-party recommendation on this cognitive process contribute to both recommendation agent literature and practice.
Citation Format(s)
Third-Party Recommendation in Online Recommendation Agents : The Think Aloud Method and Verbal Protocol Analysis. / Shi, Yani; Tan, Chuan Hoo; SIA, Choon Ling.
2013. 58-62 Paper presented at 2013 SIGBPS Workshop on Business Processes and Service, Milan, Italy.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
