Third-Party Recommendation in Online Recommendation Agents : The Think Aloud Method and Verbal Protocol Analysis

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages58-62
Publication statusPublished - 15 Dec 2013

Conference

Title2013 SIGBPS Workshop on Business Processes and Service
PlaceItaly
CityMilan
Period15 December 2013

Abstract

Online product recommendation is viewed as an important way to facilitate online shoppers' decision-making. A recommendation is deemed to be successful if it persuades a consumer to accept the suggested product. To this end, it is of great importance to understand a consumer's cognitive process during online shopping in the presence of product recommendation agent. This study employs think-aloud method and performs verbal protocol analysis to examine the impact of third-party (other consumers and/or domain experts) recommendations on consumer decision-making process. The findings of the impact of third-party recommendation on this cognitive process contribute to both recommendation agent literature and practice.

Citation Format(s)

Third-Party Recommendation in Online Recommendation Agents : The Think Aloud Method and Verbal Protocol Analysis. / Shi, Yani; Tan, Chuan Hoo; SIA, Choon Ling.

2013. 58-62 Paper presented at 2013 SIGBPS Workshop on Business Processes and Service, Milan, Italy.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review