Success within app distribution platforms : The contribution of app diversity and app cohesivity

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
PublisherIEEE Computer Society
Pages4304-4313
Volume2015-March
ISBN (Print)9781479973675
Publication statusPublished - 26 Mar 2015

Publication series

Name
Volume2015-March
ISSN (Print)1530-1605

Conference

Title48th Annual Hawaii International Conference on System Sciences, HICSS 2015
PlaceUnited States
CityKauai
Period5 - 8 January 2015

Abstract

As the plethora of mobile apps continues to grow, app publishers are increasingly challenged on the appropriate strategies to adopt in order to improve app success. In this report, we adopt theoretical lens from transaction cost theory and economic utility in the development and test of a model that examines the impacts of app diversity and app cohesivity on app success. Using data gathered from the Microsoft Windows Phone App distribution platform, our main conclusions are as follows: app diversity (the number of geographic locales an app is built to support) is of particular significance as a potential driver of app success within platforms and app cohesivity (a measure of integration with the platforms services) is positively associated with app success (its download count/rank within the platform). Interestingly, both relationships appear to be moderated by the pricing scheme adopted by publishers for that app. Theoretical and practical implications are discussed as well as avenues for future research work.

Research Area(s)

  • App Cohesivity, App diversity, Multi-lingual support, Platform ecosystems, Transaction costs, Utility

Citation Format(s)

Success within app distribution platforms : The contribution of app diversity and app cohesivity. / Diba, Victor; Wagner, Christian.

Proceedings of the Annual Hawaii International Conference on System Sciences. Vol. 2015-March IEEE Computer Society, 2015. p. 4304-4313 7070335.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review