Process implications of the use of the Internet in new product development : A conceptual analysis

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Original languageEnglish
Pages (from-to)517-530
Journal / PublicationIndustrial Marketing Management
Issue number6
Publication statusPublished - Aug 2003


New product development requires a long and detailed process with numerous activities such as product line planning, strategy development, concept generation and screening, business analysis, development, testing and validation, manufacturing development and commercialization. Furthermore, each of these activities has its own unique requirements, some requiring information collection from the market, whereas others requiring the collaboration of different people who are involved in the new product development activities. This paper investigates the Internet's role in these activities and develops research propositions. In addition, it discusses how the impact of the Internet might change based on different products and different organizational conditions. © 2002 Elsevier Science Inc. All rights reserved.

Research Area(s)

  • Development process, Product development, Product innovation, The Internet