Pursuing superior performance of service innovation through improved corporate social responsibility : From a knowledge acquisition perspective

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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Detail(s)

Original languageEnglish
Pages (from-to)925-943
Journal / PublicationAsia Pacific Journal of Marketing and Logistics
Volume31
Issue number4
Online published9 Sept 2019
Publication statusPublished - 2019

Abstract

Purpose: The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) on the performance of service innovation (PSI), and the mediating effect of knowledge acquisition. Design/methodology/approach: Drawing on social exchange and knowledge management theories, this paper establishes a relevant conceptual model and adopts a hierarchical regression analysis to examine the model with a data set of 298 firms from China. Findings: CSR positively affects the PSI; however, the effects vary when firms take responsibility for different stakeholders. CSR for the same group of stakeholders influences differently the short-term financial and long-term non-financial PSI, whereas knowledge acquisition mediates the impact of employee and customer CSR on PSI, but not the impact of community CSR on PSI. Practical implications: Managers could improve the PSI of the firm by strategically assuming CSR and by managing corporate knowledge acquisition activities. Originality/value: This study contributes to the service innovation literature by identifying the influence of particular types of CSR on PSI, and by highlighting the influencing mechanism of knowledge acquisition. It extends scholarly understanding of the antecedents of PSI as well as the business returns to CSR.

Research Area(s)

  • China, Service innovation, Corporate social responsibility, Knowledge acquisition, FIRM, STRATEGIES, MANAGEMENT, SUCCESS, FAILURE, MODELS

Citation Format(s)

Pursuing superior performance of service innovation through improved corporate social responsibility: From a knowledge acquisition perspective. / Li, Lan; Li, Gang; Yang, Xue et al.
In: Asia Pacific Journal of Marketing and Logistics, Vol. 31, No. 4, 2019, p. 925-943.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review