Taking the pulse of Internet pharmacies.
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal › Not applicable
|Journal / Publication||Marketing Health Services|
|State||Published - Jun 2001|
|Link to Scopus||https://www.scopus.com/record/display.uri?eid=2-s2.0-0035375626&origin=recordpage|
Like most businesses, online pharmacy companies will only be successful if they make sure customers are satisfied with the service they receive. But what attributes of service quality lead to satisfaction and dissatisfaction? This study identified 19 Internet pharmacy service quality dimensions in three categories: (1) product cost and availability, (2) customer service, and (3) the online information system. Our analysis uncovered attributes that tend to determine consumer satisfaction and points out ways to improve overall service quality in the Internet pharmacy arena.