Corporate Heritage Cognition, Brand Equity and Performance in the Chinese ‘Time-Honored’ Firms
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Title of host publication | BAM2018 Proceedings |
| Place of Publication | UK |
| Publisher | British Academy of Management (BAM) |
| ISBN (Print) | 9780995641310 |
| Publication status | Published - 4 Sep 2018 |
Conference
| Title | 32nd British Academy of Management Annual Conference |
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| Location | Bristol Business School, University of the West of England |
| Place | United Kingdom |
| City | Bristol |
| Period | 4 - 6 September 2018 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(db2fde49-a082-4f99-901f-5ead234d7ef7).html |
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Abstract
This study discusses how the multidimensional functions of corporate heritage reinforce a firm’s brand equity and performance. Data from 208 heritage firms inform on how inheritance mechanisms operate on corporate heritage culture, entrepreneurship, and proprietary knowledge. This study establishes managerial precision over the quantifiable factors of differentiated corporate heritage that can be empirically used to study distinctive branding effects. Our results suggest that proprietary knowledge and heritage culture, accrued across generations, help build robust brand equity. Firm inheritance-based entrepreneurship positively influences performance in state-owned firms. In privately-owned firms, entrepreneurship significantly increases brand equity, but exercises little effect on performance.
Research Area(s)
- Heritage Culture, Entrepreneurship, Proprietary Knowledge, Brand Enquity, Inheritance Mechanism, Chinese Time-Honored Firm
Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
Corporate Heritage Cognition, Brand Equity and Performance in the Chinese ‘Time-Honored’ Firms. / Yan, Yanni; Xie, Tingting.
BAM2018 Proceedings. UK : British Academy of Management (BAM) , 2018.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
