The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Overview

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Author(s)

Xuehua Wang
Zhi Lin YANG
C T SU

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - 15 Oct 2009

Conference

Title	2009 CIMaR-UIBE Business School Joint Conference
Place	China
Period	15 - 18 October 2009

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(d9dd3cde-eb5f-41a9-b7eb-1253b4d9fa49).html

Abstract

http://cimar2009.uibe.edu.cn/

Fingerprint

Publication fingerprints text

Empirical study Business & Economics

Credibility Business & Economics

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Citation Format(s)

[ RIS ] [ BibTeX ]

The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China. / Wang, Xuehua; YANG, Zhi Lin ; SU, C T.

2009. Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Wang, X, YANG, ZL & SU, CT 2009, 'The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China', Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China, 15/10/09 - 18/10/09.

Wang, X., YANG, Z. L., & SU, C. T. (2009). The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China. Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China.

Wang X, YANG ZL , SU CT. The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China. 2009. Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China.

Wang, Xuehua ; YANG, Zhi Lin ; SU, C T. / The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China. Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China.