The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - 15 Oct 2009 |
Conference
| Title | 2009 CIMaR-UIBE Business School Joint Conference |
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| Place | China |
| Period | 15 - 18 October 2009 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(d9dd3cde-eb5f-41a9-b7eb-1253b4d9fa49).html |
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Abstract
http://cimar2009.uibe.edu.cn/
Citation Format(s)
The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China. / Wang, Xuehua; YANG, Zhi Lin; SU, C T.
2009. Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China.
2009. Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China.
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
