The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 15 Oct 2009

Conference

Title2009 CIMaR-UIBE Business School Joint Conference
PlaceChina
Period15 - 18 October 2009

Abstract

http://cimar2009.uibe.edu.cn/

Citation Format(s)

The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China. / Wang, Xuehua; YANG, Zhi Lin; SU, C T.

2009. Paper presented at 2009 CIMaR-UIBE Business School Joint Conference, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review