Reward-based Crowdfunding : A Study of Online Investment Behaviors among China Funders

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publication2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017)
Subtitle of host publicationJune 28-29, 2017, Moscow, Russia : Revised Selected Papers
Place of PublicationMoscow, Russia
PublisherSingapore Management and Sports Science Institute
Pages9-15
ISBN (Print)978-981-11-2562-1
StatePublished - Jun 2017

Publication series

NameAdvances in Social and Behavioral Sciences
PublisherSingapore Management and Sports Science Institue
Volume18
ISSN (Print)2339-5133

Conference

Title2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017)
Location
PlaceRussian Federation
CityMoscow
Period28 - 29 June 2017

Abstract

Consumers are increasingly using crowdfunding sites to conduct investment activities on specific reward-based crowdfunding projects. Despite plenty of studies have explored why individuals decide to invest from the technological/contextual factors – performance perspective, few has reported the cognitive-emotion process of reward-based crowdfunding behaviors. Drawing on stimuli–organism–response (S–O–R) frameworks, this study aims to identity the mediating effect of perceived irreplaceability between reward-based crowdfunding characteristics (e.g., project personalization, project agent effectiveness, and herding effect) and consumers’ investment behavior.

Research Area(s)

  • Herding effect, Reward-based crowdfunding, Personalization effectiveness, Project agent, Perceived irreplaceability

Citation Format(s)

Reward-based Crowdfunding : A Study of Online Investment Behaviors among China Funders. / Zhang, Shanshan; Kwok, Ron Chi-Wai; Liu, Zhiying.

2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017): June 28-29, 2017, Moscow, Russia : Revised Selected Papers. Moscow, Russia : Singapore Management and Sports Science Institute, 2017. p. 9-15 (Advances in Social and Behavioral Sciences; Vol. 18).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review