Reward-based Crowdfunding : A Study of Online Investment Behaviors among China Funders
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › Not applicable › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017) |
| Subtitle of host publication | June 28-29, 2017, Moscow, Russia : Revised Selected Papers |
| Place of Publication | Moscow, Russia |
| Publisher | Singapore Management and Sports Science Institute |
| Pages | 9-15 |
| ISBN (Print) | 978-981-11-2562-1 |
| Publication status | Published - Jun 2017 |
Publication series
| Name | Advances in Social and Behavioral Sciences |
|---|---|
| Publisher | Singapore Management and Sports Science Institue |
| Volume | 18 |
| ISSN (Print) | 2339-5133 |
Conference
| Title | 2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017) |
|---|---|
| Location | |
| Place | Russian Federation |
| City | Moscow |
| Period | 28 - 29 June 2017 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(d6021b9c-ca4e-45de-84c2-5c0f8892019c).html |
|---|
Abstract
Consumers are increasingly using crowdfunding sites to conduct investment activities on specific reward-based crowdfunding projects. Despite plenty of studies have explored why individuals decide to invest from the technological/contextual factors – performance perspective, few has reported the cognitive-emotion process of reward-based crowdfunding behaviors. Drawing on stimuli–organism–response (S–O–R) frameworks, this study aims to identity the mediating effect of perceived irreplaceability between reward-based crowdfunding characteristics (e.g., project personalization, project agent effectiveness, and herding effect) and consumers’ investment behavior.
Research Area(s)
- Herding effect, Reward-based crowdfunding, Personalization effectiveness, Project agent, Perceived irreplaceability
Citation Format(s)
Reward-based Crowdfunding : A Study of Online Investment Behaviors among China Funders. / Zhang, Shanshan; Kwok, Ron Chi-Wai; Liu, Zhiying.
2017 2nd ACSS International Conference on the Social Sciences and Teaching Research (ACSS-SSTR 2017): June 28-29, 2017, Moscow, Russia : Revised Selected Papers. Moscow, Russia : Singapore Management and Sports Science Institute, 2017. p. 9-15 (Advances in Social and Behavioral Sciences; Vol. 18).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › Not applicable › peer-review
