Consumer Behavior in Canada's Cultural Mosiac : An Introduction to the Special Issue
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
Original language | English |
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Pages (from-to) | 9-13 |
Journal / Publication | Journal of International Consumer Marketing |
Volume | 5 |
Issue number | 3 |
Publication status | Published - 1993 |
Externally published | Yes |
Link(s)
Citation Format(s)
Consumer Behavior in Canada's Cultural Mosiac: An Introduction to the Special Issue. / Sparkman, Jr., Richard M.; Zhou, Nan.
In: Journal of International Consumer Marketing, Vol. 5, No. 3, 1993, p. 9-13.
In: Journal of International Consumer Marketing, Vol. 5, No. 3, 1993, p. 9-13.
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review