The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journalNot applicable

3 Scopus Citations
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Original languageEnglish
Pages (from-to)137 - 153
Journal / PublicationAdvances in International Marketing
Volume21
Publication statusPublished - Mar 2011